l’amo Love Story
L’amo was born in 2000 as a symbol of union and vital tension.
Whether it’s to celebrate an occasion, person, friendship or love or to remember a special moment, a holiday, a dream come true, each bracelet is designed to tell the wearer’s personal story with one unique style with casual elegance
There is only one happiness in this life, to love and be loved.
– George Sand
The Values
Each l’amo bracelet is handmade in Italy with love. Passion and Italian craftsmanship exude in every step: from the selection of materials, to the special finishes up to the manual assembly, each piece is unique and special .
Passion
Love
Behind every bracelet there is people full of Italian passion that care about you and that everyday brings love around the world.
Be part of the family, love and and live with passion.
Craftmanship
Hand made
Each l’amo bracelet is handmade in Italy with love.
Passion and Italian craftsmanship exude in every step to create unique bracelets for everyday wear.
Sustainability
Live Green
The components of l’amo bracelet are designed to have less impact on the environment.
Few carefully combined components for a trendy look and a more sustainable future.
Our Story
A Love Story
What do you mean?
The idea was born in Milan, in the heart of the fashion district within the Menoni group which has been producing fashion accessories since 1929.
One day we asked ourselves, why don’t we create a fashion accessory that can express Italian passion and taste, that can represent the human soul, be a symbol of an intense bond between two people and that can be given as a gift on multiple occasions: to express love, friendship or celebrate a special occasion?
Thus was born the idea of l’amo, a bracelet created by the encounter of two equally precious souls, a stronger and more solid one in metal and a softer and more supple one in leather. Because inside each of us hides a multifaceted world, where strength and sweetness alternate and meet to create deep bonds.
A Curious Name
What do you mean?
Because in Italian “l’amo” has a double meaning.
“L’amo” is the name of the metal hook that fishermen use to catch fish and “amo” is the verb that means love.
So l’amo represents the synthesis of a sought and captured love, of a deep bond to keep close to you.
Italian Passion an Creativity
What do you mean?
Because form the perfect union of two souls and with a curious name we have created a bracelet which in the shape of the metal recalls a fisherman’s hook and symbolizes the idea of catching love and which in the leather part symbolizes sharing one’s passions, with the possibility of changing color to follow fashion trends and adapt to the tastes of the moment.
This is the Italian soul, passionate and creative, wihich infects the world with its way of living and sharing with love!
